Alcohol

[|Advertisements that make you think!] media type="custom" key="5817945"

media type="custom" key="5817969"

Alcohol Facts
**Booze**

What is It?
==Alcohol is created when grains, fruits, or vegetables are fermented, a process that uses yeast or bacteria to change the sugars in the food into alcohol. Alcohol has different forms and can be used as a cleaner or antiseptic; however the kind of alcohol that people drink is ethanol, which is a sedative. When alcohol is consumed, it's absorbed into a person's bloodstream. From there, it affects the central nervous system (the brain and spinal cord), which controls virtually all body functions. Alcohol actually blocks some of the messages trying to get to the brain. This alters a person's perceptions, emotions, movement, vision, and hearing . [|4]== = __Risks__[|1,] [|2,] [|3] =

= Difficulty walking / Blurred vision / Slurred speech / Slowed reaction times / Impaired memory and blackouts / Mental confusion / Paralysis of the nerves that move the eyes / Difficulty with muscle coordination / Persistent learning and memory problems / Liver disease / Unintentional injuries / HIV risk due to impaired judgment Alcohol poisoning, which includes the following: =

= Mental confusion, stupor, coma, or person cannot be roused / Vomiting / Seizures / Slow breathing (fewer than eight breaths per minute) / Irregular breathing (10 seconds or more between breaths) / Hypothermia (low body temperature), bluish skin color, paleness / Heart beats irregularly or stops / Hypoglycemia (too little blood sugar), which leads to seizures / Untreated severe dehydration from vomiting, which can cause seizures, permanent brain damage, or death = = = = Myths Found In Alcohol Advertising = = = > = Alcohol Advertising Techniques = = =
 * [|Drinking is a risk-free activity]
 * [|You can't survive without drinking]
 * [|Problem drinking behaviours are normal]
 * [|Alcohol is a magic potion that can transform you]
 * [|Sports and alcohol go together]
 * [|Sports and alcohol go together]


 * Celebrity endorsements or testimonials
 * Playing on dreams and insecurities
 * Pulling the heartstrings
 * Using glamour and sex appeal
 * Promoting friends, fun and excitement
 * Making it seem like everyone's doing it
 * Making it seem hip or cool
 * Exaggerating the merits of the product
 * Using humour
 * Using ideal people/models
 * Stressing individuality)